Lingerie is the key to achieving an authentic vintage look. Structured underwear can give the illusion of the perfect hourglass figure- the ideal silhouette, as promoted by the women of the 40′s and 50s. The main purpose of lingerie is to enhance your assets and downplay the features you’re not fond of.
Follow our guide on where to shop and how to achieve a fabulous silhouette that will compliment your body shape-whatever your size.
Structured lingerie is the perfect antidote if you are not feeling at your best. A fabulous set of lingerie can make you feel a million dollars.
TIP We cannot stress this enough but it is vitally important to ensure you know your bra size. Getting it right will make all the difference and improve your posture. Measuring services are usually free so get measured up.
Where to shop for authentic vintage glamour
What Katie Did: A firm favourite. Their aesthetics, quality and ethos with regards to looking glamorous whilst feeling comfortable are ideas we buy into completely. Plus, What Katie Did lingerie is made ethically-what’s not to love? Prices start from £8.50 for seamed stockings to £70 for full body Corselettes. You can find What Katie Did on facebook, twitter and Google+. They currently have two stores in LA and online for rest of the world.
Dita Von Tease, Von Follies: We have to mention that the undisputed Queen of vintage, Dita Von Tease has created her own line Von Follies. Inspired by her extensive collection of lingerie, you can expect a wealth of luxuriant and detailed pieces guaranteed to make you feel every inch the Hollywood starlet. Prices start at £16 for briefs and up to £60 for basques. The collection is now available to buy at Debenhams.
Tip If you have a small bust try a half cult balcony bra to add fullness and uplift.
Modcloth: One of our favourite fashion brands now stocks lingerie, hurrah! We recommend American label Rago, a well established lingerie brand specialising in shapewear and support garments. Not only is the range fantastic it’s affordable too! Shapewear from £12 ($20) for briefs to £40 ($63) for a full corselett.
TIP To smooth out lumps and bumps try a corselett, this will give you smooth lines and enhance your curves
Where to shop on the high street
Marks & Spencer: This goes without saying; M&S offers a fantastic range of affordable lingerie. Their collaboration with Rosie Huntington Whiteley is phenomenal and the collection which transpired as a result of this partnership is perfect for everyday glamour. Prices start at £12.50 for briefs and £45 for nightwear.
Tip For a flatter tum, try high waisted knickers and add volume to your bust with a plunge bra.
Gossard: Celebrating over 100 years in lingerie, Gossard have created a new line entitled the Retrolution collection which is inspired by ‘vintage’ lingerie and features the latest sculpting fabrics and shaping technology. Prices start from £36 for their half padded bra to £69 for the Retrolution slip. Buy online via Gossard website.
Bespoke lingerie stores for made to measure
Buttress & Snatch: A new find for us as recommended by one of our favourite bloggers Retro Chick Their lingerie is produced in the UK (we love), in a former Politi Turkish Delight factory. They offer to package your lingerie in an original Turkish delight tin- a lovely touch! Everything looks so sumptuous and since the pieces are made to order, you can guarantee that everything will fit perfectly. Prices start from £36 for a pair of briefs to £325 for their exquisite Miss Katie Waistcoat corset. Available to buy online we urge you to check them out.
Tip Separates with patterns are a great way to give the illusion of curves.